Game consoles like the Sony Playstation 2, Microsoft Xbox 360, and Nintendo Gamecube are becoming increasingly similar in configuration and thermal needs to mainstream desktop computing devices. Moore's Law applies here too. Consumers demand that each succeeding generation of these devices be of higher performance, power, and capability, while costing less. Today, the top three manufacturers continue to lose money on every game console they sell, attempting to recoup those losses by the high-margin profitability of selling games in their proprietary formats.

Enerdyne's Polara addresses three needs of this market:

• Improved performance, allowing increased processor performance and power dissipation without a corresponding increase in size, weight, and expense of the thermal solution.
• Reduced cost of the thermal solution. Every dollar saved goes straight to the benefit of the bottom line. In one major console it was determined that the thermal solution (including the heat sink) would cost less than $2 per unit in production quantities.
• Quieter operation. Because of its superior thermal performance, Enerdyne's Polara allows the reduction of fan size and/or speed, and in some scenarios the elimination of a fan altogether.